BE- BRATZ

In August 2010, to celebrate the 10th anniversary of the franchise, MGA plans to release their first Bratz in what will, by then, have been a year. The new dolls are reported to have "new bodies, new styles..." Larian asserts that the Bratz are primed for a permanent return to the market. The return of the Bratz was announced on the revamped Bratz.com to be July 2010. MGA maintains the official Bratz Facebook and MySpace pages, and at both sites, late July 2010/early August 2010 was announced as the expected release. Photos of the new Cloe, Yasmin, Jade, and Sasha dolls from two different collections were unveiled at Bratz.com, as well as the official Bratz pages on Facebook and MySpace. Photos of revamped Bratz Boyz Cameron and Dylan have also appeared at Bratz.com.

THE BRATZ

BTV series Bratz had a computer-animated television series, based on the line of dolls. It was produced by Mike Young Productions and MGA Entertainment, and premiered on the FOX 4Kids TV and on channel five , it became an instant hit, and, with ratings went even higher Nickelodeon announced the October 2008 launch of a Bratz-themed reality show, Bratz Design Academy in which 9 to 14 year olds will compete in Project Runway-type fashion challenges, with the winner designing clothing for a British line of Bratz dolls. The TV show was successful.[25] Bratz the tv series will bring a new bratz girl named Meygan who will re-prise the role and the group For some reason still unknown the bratz are coming back. Also a beautiful girl named Imarai will always be joining them. The Bratz range of dolls have affected the sale of Mattel's leading fashion doll, Barbie. In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes and accessories sold, Barbie remained the leading brand.In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls.

BABY ,BRATZ

Bratz Babyz debuted in 2004 with hair and infant accessories such as bottles and blankets. The line met with a lukewarm reception, but their popularity grew when saran hair was introduced. Other characters from the regular Bratz have been brought to the Babyz. Bratz Lil' Angelz (2007) are the newborn, collectible version of Bratz Babyz. Smaller than regular Bratz Babyz, they include their own newborn pets.

Bratz Petz debuted in 2004. They proved unpopular, and were discontinued in 2006. They were plush toys resembling foxes, cats, and dogs with their own bags, clothes, and accessories. Bratz Petz have been re-released in Australia and the UK with bobble heads and accessories.


Bratz Kidz, the "kid" equivalent of the teenaged Bratz dolls, were introduced in 2006. The dolls were 6" tall and thus, shorter than the regular Bratz. Bratz Boyz Kidz were introduced in 2007 starring four of the Bratz Boyz. Their first movie was released in July 2007 and a second movie was released in February, 2008. Soon after the release of the Bratz Boyz Kidz, the clothing was changed from fabric to plastic snap-ons.

Be-Bratz dolls (2007) were designed for owner customization. With a Be-Bratz USB Key, the doll owner can take a Be-Bratz doll online, name it, and create an online social homepage. Games can be played with the Be-Bratz account to acquire accessories for the doll.
[edit] Labor conditions.

FASSION,DOLLS

Bratz is a popular and controversial line of fashion dolls and related merchandise manufactured by MGA Entertainment.[1] The four original 10" dolls - Cloe, Jade, Sasha and Yasmin - these girls are teenagers who in every movie have a new adventure.[1]Though Bratz dolls fared poorly at their June 2001 debut, their popularity increased the following Christmas. In their first five years, 125 million were sold worldwide,[1] and, in 2005, global sales of Bratz and Bratz products reached two billion dollars.[1] In 2006, a toy-industry analyst indicated Bratz had captured about forty percent of the fashion-doll market, compared with Barbie's sixty percent.[1]

There are currently a total of 559 different Bratz dolls that have been made from 2001 to 2010 (including the 2010 dolls scheduled to be released).

Bratz have provoked controversy in several areas. Criticism has been leveled at the labor conditions under which the dolls are manufactured in China, and the American Psychological Association has expressed concern about the sexualization of the dolls' clothing and its effect on children. Some of the Bratz characters dress in what is perceived by some as a provocative manner. The original dolls generated a number of spin-offs such as Lil' Bratz, Bratz Boyz, Bratz Kidz, Bratz Babyz, Itsy Bitsy Bratz, Bratz Lil' Angelz, Be-Bratz and Bratz Petz as well as films, music albums, and interactive DVDs